Monday, January 4, 2010

Avatar a Blockbuster


I posted about Avatar the movie earlier, but it has been in the news and even on Bloomberg that the movie has made 1 billion dollars worldwide. I have not seen the movie and probably will not in the theater because some military science fiction movies are not my cup of tea. I do like some types of military science fiction, but with so much war in the world right now, I am not in the mood to see humans attempting to conquer another group of beings. However, getting back to the dollar amount made by the movie, I chalk that up to great marketing. There were fifteen minute spots interviewing the actors, the commercials, the interactive You Tube videos, and articles in blogs, gave the movie a huge boost. James Cameron makes sure that he can market his films well, I am sure, before making them, after all, before this movie, Titanic was the biggest money maker( but I don´t know if they adjust the dollar amounts for inflation/deflation etc.)
Speaking of billions of dollars, a friend of mine sent me this disturbing report that the government wants to change the rules on certain aspects of banking which seem like science fiction to me. Here is an excerpt from the lengthy article:
Yet new regulations proposed by the administration, and specifically by the ever-incompetent Securities and Exchange Commission, seek to pull one of these three core pillars from the foundation of the entire money market industry, by changing the primary assumptions of the key Money Market Rule 2a-7. A key proposal in the overhaul of money market regulation suggests that money market fund managers will have the option to "suspend redemptions to allow for the orderly liquidation of fund assets." You read that right: this does not refer to the charter of procyclical, leveraged, risk-ridden, transsexual (allegedly) portfolio manager-infested hedge funds like SAC, Citadel, Glenview or even Bridgewater (which in light of ADIA's latest batch of problems, may well be wishing this was in fact the case), but the heart of heretofore assumed safest and most liquid of investment options: Money Market funds, which account for nearly 40% of all investment company assets. The next time there is a market crash, and you try to withdraw what you thought was "absolutely" safe money, a back office person will get back to you saying, "Sorry - your money is now frozen. Bank runs have become illegal." This is precisely the regulation now proposed by the administration. In essence, the entire US capital market is now a hedge fund.
HERE is the report.
So while it is nice a science fiction film is making billions of dollars, please take care of your own money, that you have available to you all of your money at all times.
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