clever little bag.

clever little bag by yves behar for puma.

yves behar's latest project for puma, which is on show as part of the design museum's new exhibition, sustainable futures. behar teamed up with the sports brand to redesign the packaging for its shoes, and puma says the result, named clever little bag, will reduce paper consumption by 65 per cent, saving 20 million mega joules of electricity each year.